Bayer’s Integrated Weed Management (IWM) programme is a global approach to improving agricultural productivity and sustainably guaranteeing food supply through customised solutions for weed control.

One essential element in this is avoiding resistance to herbicides. We have developed an international communication concept that, in the initial step, makes the invisible danger of resistance visible in an attention-grabbing way.

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We have implemented a new interactive online tool for Bayer CropScience and integrated it into the existing Web framework of Bayer AG. The ‘Bigger Picture’ allows the user to navigate through a fascinating combination of photos and videos and, in the process, to learn more about the world of Bayer CropScience in an enjoyable way. Here is an example …

Print campaign

In the continued implementation + the entire scope of the IWM programme communicates via all relevant touchpoints.