Without image, tea doesn’t taste half as good. In gastronomy, Keo was a tea brand with a nice name, but without an image or character. What it did have were a lot of great tea varieties and high standards. And these standards became the basis for a special design project.
Tastes vary. In the case of Keo, there were 37 different ones: including marketing, sales, field staff, catering and restaurants and end consumers. We invited them all. To tea. And to a Keo BrandCamp, in which we formed a single positioning from 37 opinions.
Keo is the tea brand with the element of surprise: every year there are new varieties, innovative additional equipment, sales-boosting promotions and individual services for catering and restaurants. And that means special requirements in design, packaging, product features and communication.
Begeisterte Gäste, begeisterte Gastronomen und eine nachhaltige positive Umsatzentwicklung. Überraschend anders und vor allem gut.
If you want to know more about this project, its results or our work in general, get in touch.