Big Food

We help food companies successfully launch their brands. This can involve lending a hand with R&D, helping relaunch a company’s portfolio, or handling packaging design. Or we take care of community management and directly reach out to the target group. We promise: We’ll make it tasty.

The right taste already puts you halfway on track to success as a startup in the food industry. We’ll take care of the rest: Our workshops have helped position the brand Made with LUVE and created the basis for developing relevant content. Since then, we have been handling the brand both online and offline – from content creation to community management. We promise: You’ll LUVE it.

Digital First Re-Positioning

Content Creation

An assortment that is broad and diverse – ranging from milk alternatives, sandwich spreads, and tea to snack products – and that targets equally heterogeneous micro target groups at organic retailers needs discerning marketing. For Allos, we developed individual product campaigns under one roof – without putting the brand architecture in the forefront.

Key Visual Development & Execution for Product Brands and Sub-ranges

Fully developed positioning is one of the basic ingredients for successfully launching a product. For Lantmännen Unibake, one of Europe’s largest sellers of baked goods, we worked on the B2B brand Schulstad. What did we serve up? The name for a new product garnished with a slogan, logo, and a concept with extra lashings of mouthwatering social-media and POS content.

Naming, Branding, Key Visual Development