Bayer AG / Vayego

Simply add
some color

Project: Vayego is a versatile insecticide designed to expand Bayer CropScience’s market share, especially in rice. We positioned the brand with relevant and emotional but simple messaging and strong visuals in the fast-growing and highly competitive global market.

Client: Bayer AG

Touchpoints: Brand Strategy, Print, Web, Social Media, Literatur, Sales Material, Event, Video

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