Project: When positioning I-O, we focused on the essentials: 100 % caffè. Because when 99 % is not enough, it sets high standards. We created an entire brand world with this ambition – from the sugar stick to the flagship store, making I-O the most successful brand in the Azul coffee range.

Client: Azul GmbH & Co. KG

Touchpoints: Print, Web, Social Media, Literatur, Packaging, Sales Material, Direct Marketing, Event, Video