Project: For the sea rescuers, every single donation, no matter how small, counts. We have told the stories of the sea rescuers. Digital, analogue, at events and on social media. Very personal stories, adventure stories and even love stories. But always with the aim of telling people: it won’t work without your donation.

Client: Deutsche Gesellschaft zur Rettung Schiffbrüchiger (DGzRS)

Touchpoints: Out of Home, Web, Social Media, Print, Literatur, Direct Marketing, Event