Project: Relaunch of the traditional Saarland beer brand Karlsberg across the entire range, including strategy, repositioning and packaging design for all packs. The core element is the barrel roller star, a trademark and an important part of the brewery’s history since its foundation in 1878.
Client: Karlsberg GmbH
Touchpoints: Packaging, Corporate Design, Sales Material
![](https://bernstein.de/wp-content/uploads/2022/03/02_stu_033l_helles__lookentwicklung_4-1.png)
![](https://bernstein.de/wp-content/uploads/2022/03/Foto_Design_1-1.jpg)
![](https://bernstein.de/wp-content/uploads/2022/03/Collage_Etiketten-1.jpg)
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![](https://bernstein.de/wp-content/uploads/2022/03/Karlsberg_range_Sixpack.jpg)