Real. Strong.

Project: Relaunch of the traditional Saarland beer brand Karlsberg across the entire range, including strategy, repositioning and packaging design for all packs. The core element is the barrel roller star, a trademark and an important part of the brewery’s history since its foundation in 1878.

Client: Karlsberg GmbH

Touchpoints: Packaging, Corporate Design, Sales Material

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Azul Kaffee / IO